FOOD FIND: REGINA’S GROCERY NYC

Regina’s Grocery NYC is your new LES neighborhood Italian joint where classic Italian sandwiches are refined, and family business is redefined. The lovely Regina lends not only her name, but also her Italian cooking expertise to this vibrant new sandwich shop/Italian grocery. Running the business and design end of this partnership is Regina’s son, Roman Grandinetti, who brings an unexpected twist to the fledgling sandwich shop, a contemporary street edge. Having already brought collaborations with the likes of Nike and Public School (through his content marketing agency CNNCTD), the Grandinettis seem to be fulfilling their vision of a casually cool, go-to Italian spot for the LES neighborhood.

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And we thought we were expensive !

Really PROUD of this one!

Italian sandwiches in the Alidoro vein, but built more along the lines of a Chevy pickup or the stuff that comes out of the kitchen at Defonte’s.
In a break from tradition, Bensonhurst-born co-owner Roman Grandinetti named the heros not after Italian-American celebrities (no Joe Pescis or Steve Schirripas here) but members of his own family. You figure you can’t go wrong with the Roman (smoked chicken, fresh mozz, broccoli rabe; $14) because the guy in charge named it after himself, and you’re right. But if you’re celebrating something — the completion of a cabbage-soup diet, say — or if you’re throwing a dinner party for ten, then get the Uncle Jimmy (prosciutto, mozzarella, hot soppressata, smoked ham, roasted peppers, hot-pepper paste, and so on and so forth). “He was a big guy,” says Grandinetti regarding the late Uncle J. “He had tattoos.”

Thanks! 

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Regina’s Evokes Old-School Brooklyn

We sat down with Shana Clarke to discuss a bit of how we work in the shop! 

“We want to let you into Regina’s kitchen. My mother has taken care of my friends and family for years; we want to be a part of the neighborhood and fill a void,” says Roman. In addition to the roster of sandwiches, each an homage to a real family member, salads and other to-go items will soon be available.

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Why PSNY’s Air Jordan 12 Dropped at an Italian Deli in NYC

With Nike+ SNKRS, Nike is attempting to reimagine the stereotypical sneaker release. Now the app can hide the opportunity to purchase a given shoe and unlock access via the camera function on SNKRS.

For their latest delivery, Jordan Brand and Public School NY chose to release the new wheat colorway of the Air Jordan 12 at a brand new deli in Chinatown, Regina’s Grocery. As could be expected, a slew of hopefuls lined up outside of the location, which was hidden due to butcher paper covering the windows. However, a photo of the PSNY x AJ logo then allowed customers to unlock the shoe for purchasing through Nike’s aforementioned SNKRS app.

Those who weren’t able to cop the AJ 12s were still awarded with a tasty (free) sandwich courtesy of Regina’s, in hopes of alleviating the disappointment.

In blending the ever-popular food truck and street cuisine phenomenon with footwear, could this be the new future of sneaker releases?

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